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Data Analytics

Definition - What does Data Analytics mean?

Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements.

Data analytics is also known as data analysis.

Techopedia explains Data Analytics

Data analytics is primarily conducted in business-to-consumer (B2C) applications. Global organizations collect and analyze data associated with customers, business processes, market economics or practical experience. Data is categorized, stored and analyzed to study purchasing trends and patterns.

Evolving data facilitates thorough decision-making. For example, a social networking website collects data related to user preferences, community interests and segment according to specified criteria such as demographics, age or gender. Proper analysis reveals key user and customer trends and facilitates the social network's alignment of content, layout and overall strategy.

Different Students 
Require Different
Approaches to Learning

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Top College
Entrance
Exam Prep

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In The News
Top Universities:
"Grades #1 Factor"
 

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July 12, 2025

New Format
for SAT I & II
 

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July 12, 2025

Competition for
Top Colleges
Fiercer Than Ever
 

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July 12, 2025

Testimonials 

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— Rose from New York, NY

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— Rose from New York, NY

     I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.

"

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— Rose from New York, NY

     I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.

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— Rose from New York, NY

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